According to the most recent Stat-Can Labour market report, there has been a “substantial increase” in the number of women entering the workforce. Women are now 58% of all graduates at Canadian Universities/Colleges (you can read why here), and most of them are pursuing professional careers (doctors, lawyers, etc.) with more and more pursuing business.
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Prior to going into my second year of University I was approached by Sheila Cassidy, Director of the Great Canadian Sales Competition (GCSC), regarding an ambassador position at St Francis Xavier University (StFX). When I received her message, I was unsure what I would be getting myself into - I knew absolutely nothing about sales, but I had nothing to lose so I gave it a shot. Little did I know, just how much I had to gain from taking on this opportunity! I took the call with Sheila and quickly realized there was a huge networking opportunity that the GCSC would offer my fellow students and I.
If you asked me a year ago if I would have considered sales as a career, I probably would have said “no” with a large degree of certainty. But in reality I was uneducated about what sales consisted of and what a sales career actually looked like. Working as an on-campus Ambassador for the Great Canadian Sales Competition (GCSC) really helped me to understand what sales actually was and ultimately led me to the exec position I now hold with the team.
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Not every entrepreneur is a born recruiter, but hiring the right people is essential to making your business a success. And identifying great candidates is only part of the problem. Once you’ve found them, you’ve got to get them through the door.